About us

Hunter Global is the practice of Caolan Hunter, a cross-border consultant working between Korea, Japan, Singapore and Europe.

Caolan spent fifteen years in brand and content, first at agencies including Ogilvy and AKQA on work for American Express, British Airways and GORE-TEX, then as Global Head of Content at On, where he built a studio of thirty people across seven cities and took the brand's storytelling through its IPO.

Leading that team across fifteen nationalities taught him the challenge was never 'English'. It was what people meant, how they expected decisions to be made, and what "yes" committed them to. Making that legible became the job.

Since 2023 Hunter Global has worked with more than 600 people and teams: Korean professionals inside global companies, executives moving markets, applicants to schools abroad, and organisations taking a brand or team into a new country. Clients can be found working better inside Netflix APAC, Naver Labs and Woven by Toyota.

You work with Caolan directly. Where useful, he brings in a small circle of trusted collaborators, never a generic coaching pool. For work in Japan, the practice operates in English with Japanese-speaking collaborators for facilitation and contracts.

Caolan holds an MFA from Columbia University and an MA from the University of East Anglia, is a member of JALT, and writes regularly on cross-cultural communication and international careers.